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The display cost of OnePlus 7 Pro is 3x more to develop, ‘stunned’ CEO

With three weeks to go until the release of the OnePlus 7 and OnePlus 7 Pro, company CEO Pete Lau sat down with The Verge to talk about the upcoming smartphones and, in the process, he drops some interesting hints about what features we can expect.

Also Read: OnePlus 7 and OnePlus 7 Pro release date, availability

The display will “redefine fast and smooth”

“The first time I saw it myself, I was stunned;” that’s how Pete Lau describes the new display technology that is included in the OnePlus 7 Pro. The company wouldn’t elaborate on the matter, but there are rumors that suggest, the smartphone will adopt new 90Hz displays. This technology will result in significantly smoother animations as well as gameplay, thus coinciding with what OnePlus expects the technology to do – “redefine fast and smooth.”

However, the higher refresh rate typically leads to much better user experience, the technology also puts a bigger strain on the battery. To resolve this issue the OnePlus 7 Pro is expected to follow the footsteps of the iPad Pro by adopting a ProMotion-like system. This increases the refresh rate during videos, games, or any other detailed animations but crashes drastically when it comes to static screens that wouldn’t benefit from a higher refresh rate.

According to the CEO, this updated display is a big risk for the company. In fact, OnePlus has tripled its budget this year for the display in order to develop the technology. Nevertheless, in the long-term, the investment will be worth it as OnePlus will utilize the feature inside future devices too.

It is expected that the OnePlus 7 will push up prices, again

OnePlus 7 Pro

This additional investment, from the look of things, is a part of a new business strategy. The first few OnePlus smartphones were marketed as budget-friendly ‘flagship killers,’ but soon after this position has been taken over by Xiaomi’s Pocophone and OnePlus has slowly moved into the premium segment – the original OnePlus One cost just $299 while the cost of OnePlus 6T starts at $549.

The OnePlus 7, like the smartphones that precede it, will push the starting price up once again – the expectation is that it’ll cost between $579 and $599 – and the company will have to convince the consumers that the higher price is worth the money. According to The Verge, the regular OnePlus 7 won’t adopt this new display technology that means the flagship’s biggest selling points will be the upgraded rear cameras, Snapdragon 855, and setup of a new stereo speaker.

On the other hand, the OnePlus 7 Pro will tackle the Samsung Galaxy S10, iPhone XS, and Huawei P30 Pro more directly. Pricing information is still not confirmed but the version with 5G could cost as much as $899. This smartphone will inherit Qualcomm’s latest chip and a stereo speaker setup. Other than that, it’s curved edge 90Hz display and pop-out camera should be a big selling point, as should the presence of a third rear camera.

Naturally, the OnePlus 7 Pro’s 5G support will also be marketed heavily, although this will be limited to a number of countries, for example, the US won’t be receiving the 5G variant.

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