Uber is trying different things with expanding the cross-promotion of its Eats food conveyance service and its ride-hailing offering inside the company’s app, CEO Dara Khosrowshahi said Thursday. Khosrowshahi said he feels great trying this after discovering out that when clients use more than one of the company’s items, their commitment with Uber “more than doubles” in general. He additionally supposes it could help cement the company’s dominance in certain emerging markets.
“Truly what we’re hoping to do is significantly increase the percentage of our MAPCs [monthly dynamic platform consumers] that use both items,” said Khosrowshahi, on his first call with investors since Uber went public prior this May. “Suffice it to state we are beginning to experiment in manners in which we can upsell our ride [hailing] clients to Eats deals in a way that, you know, to be frank, isn’t irritating, and in a way that is helpful to our riders.”
Khosrowshahi views food delivery as an enormous new opportunity for the company’s business, despite the fact that it faces extraordinary competition in certain markets. In India, for instance, Uber Eats is up against numerous well-funded startups. But in Latin America, Khosrowshahi said Uber will have the option to “uniquely capitalize on the synergies between the two contributions as we’re the just company [there] that offers both rides and Eats.”
“It is a huge category, and there are few peoples that believe that the food category can be bigger than the rides category,” he said. Despite the numerous challenges it faces, Eats generated $536 million in revenue for Uber amid the first quarter of 2019. That’s almost double the revenue it generated in the first quarter of 2018. In the interim, Uber’s ride-hailing income only went up 9 % year-over-year.
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Uber’s goal is to become the “one-stop shop for the development of people and powering local trade around the world,” Khosrowshahi said. Since he took over as CEO in 2017, Khosrowshahi has included shared scooters, bikes, public transportation schedules (and in Denver, even the capacity to purchase tickets) to Uber’s app. That’s in addition to the devoted self-driving and flying car divisions he acquired from his predecessor, Uber co-founder Travis Kalanick.